Hi, I’m Serena Lalani.

A writer with roots in storytelling and community-building. I have an extensive background on driving action through words. I recognize how powerful and impactful curated language can be.

As a Ryerson University Journalism grad, my early career was spent behind the news desk at The Ryersonian, The Eyeopener, National Post and more before diving into TV production as an Associate Web Producer for The Marilyn Denis Show – followed by a brief stint producing content for CTV Life.

Now, I help entrepreneurs, businesses and brands show up online with a consistent brand tone through strategic copywriting and content creation.